• Eva

Colorism, Snails & Politics

Colorism: Prejudice or discrimination against individuals with a dark skin tone, typically among people of the same ethnic or racial group.

* * *

I was thrilled when I landed in Southeast Asia.

I couldn't wait to get off the plane and explore the exotic landscape, the rich, ancient cultures, and of course the food.

But as soon as I de-boarded, the ever-present Beauty Standards smacked me in the face.

I was greeted by an infinite number of advertisements in the airport, on billboards along the highway and on the railway for

Snail White, a brand of Skin-bleaching creams, soaps, and masks that contain snail secretions and skin-whitening ingredients.

Yes, snail secretions

Snail White in the Train Station. Photo: Matt Polson

This destructive beauty standard is not just in Asia, it is very much alive around the world. Including the U.S.

One of the most famous brands of bleaching creams on the market is Fair and Lovely which claims that it's:

"Proven to expertly treat skin fairness problems."

Oh, the irony of that statement .

How is this still a thing, you ask?

Follow the money...

*Hindustan Unilever(HUL), the company that distributes this nonsense, has a net worth of 20 Billion dollars.

*HUL is the Indian branch of a British-Dutch company, who's roots go back to 1888, when crates full of Sunlight soap bars, with the words "Made in England by Lever Brothers" appeared on the shores of India. (This shi#% runs real deep.)

Let's collectively turn our backs on these creams -

And while we're at it-

other miracle serums that promise "YOUTH" and